Live Large Tour in Planning Stages - upd October 25, 2004

The organizers of the internationally famous Gorge Games are expanding their reach and redefining their mission to promote healthy lifestyles through public service announcements, a college tour, city based Adventure Events, and a world-class sporting event at the Mecca of the outdoors – The Columbia River Gorge.

live large tour : lean, mean & green

GOAL: To demonstrate the benefits of choosing activities you are passionate
about and feeding your body and mind with healthy components. Our group of outdoor athletes of all levels and ages will be brought together to promote our LEAN, MEAN & GREEN message through the integrated marketing platforms of the Live Large Tour, website and public service announcements. The image, lifestyle and personalities of these athletes portray the benefits of a healthy lifestyle, balanced eating habits and fun.

team lean mean & green : year round

GOAL: Get the attention of the next generation in their most formative years with something that is cool, healthy and lifelong. Two Lean Mean & Green Team members will be selected to tour 12 colleges promoting a free, high-energy Adventure Sports Film night featuring top selections from the latest adventure sports videos. The opening portion will include a presentation outlining the LMG concept, Gorge Games, PDX Adventure Quest, our sponsors and their message. The “Outdoor Club” at each of the colleges will plan and advertise the tour prior to the team’s arrival. There will be drawings for sponsor swag including subscriptions to magazines, lessons in the sports, product etc and then follow up at a local pub afterward and listen to a
battle of the bands that will select 4 top College bands to play at Gorge Games and PDX Adventure Quest.

college tour : march, april, may 2005

GOAL: Event will focus on participation versus competition. An event design specifically to celebrate Portland’s passion for health and outdoors.
This event will have the following components:

• Portland Paddle Flotilla on the Willamette River downtown PDX – Fri PM
• Trail Run & Walk in the Woods - 5K, 10K, half-marathon – Sat AM
• PDX Bike Adventure – Bike teams on a scavenger hunt, 2, 4 or 6 hours – Sat PM
• Concert and Adventure Village at Waterfront Park – Fri PM, Saturday & Sat PM

gorge games : july 2005

GOAL: Tie-in nationally recognized event to broader regional audience. Established in 1996, this International sporting event nestled in North America’s recreational mecca, The Columbia River Gorge, attracts the top athletes from around the world in nine outdoor adventure sports and is filmed for national and international television distribution. Includes, music, special programs for kids, women and clinics that encourage new skills to try new sports and an
Adventure Village to learn about healthy lifestyle options. A true gathering of outdoor enthusiasts and families with extensive media coverage.

CONTACT INFO
Limitless Events & Marketing
P.O. Box 1207
Hood River, OR 97031
541-386-2088 phone
541-387-8884 fax
peg@gorgegames.com

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